Published on: 21 August 2023

 

If you’ve been in Morrisons this week you might have spotted some NHS advice on their Nutmeg branded underwear labels.

From this week, Morrisons shoppers in South Yorkshire and Bassetlaw will find NHS advice on underwear labels urging them to contact their GP practice if they spot potential symptoms of breast or testicular cancer.

 

The NHS guidance will be displayed on the fabric labels alongside the standard sizing and care information. There will also be a QR code on the packaging and tags linking customers through to more detailed information on breast and testicular cancer on the NHS website.

 

The Nutmeg branded underwear featuring NHS advice will be in 240 Morrisons stores nationwide, including in Sheffield Hillsborough, Retford, Doncaster and Rotherham Parkgate to name a few. The labels will first appear in boxer shorts, followed by crop top bras in the coming months. To find your nearest Nutmeg concession please visit, https://my.morrisons.com/storefinder/

 

Morrisons is the first UK supermarket to roll-out the new labels and this first-of-its-kind partnership for the NHS is the latest move in a significant drive to ensure people are aware of the signs and symptoms of cancer.

 

Symptoms of breast cancer can include a lump or change in the look, shape or feel of one or both breasts, while symptoms of testicular cancer can include painless swelling or a lump in one of the testicles or any change in shape or texture of the testicles. For more information, visit nhs.uk/cancersymptoms


National figures show that 91% of women survive for at least five years if diagnosed at the earliest stage of breast cancer, where the tumour is small (stage one), whereas this reduces to 39% where the cancer has spread to other parts of the body (stage four). While nearly all men survive testicular cancer, if the cancer has spread, survival for five years or more can reduce to 65%.

 

David Scott, Corporate Affairs Director at Morrisons said:

 “We are proud to be leading the way in offering NHS England a new route to reach customers with important messages about body awareness and the symptoms of breast and testicular cancer.
“The new care labels on our crop top bras and boxers urge people to get to know their bodies so that they can more easily notice changes and to contact their GP practice sooner if something doesn’t feel right. In the majority of cases, it won’t be cancer, but where it is cancer, diagnosing
it early means treatments are more likely to be successful and can ultimately save lives.”

 

Morrisons has also made a £10,000 donation to NHS Charities Together and has committed to transferring more than £2 million from its apprenticeship levy to Yorkshire Ambulance Service to help train around 200 paramedics in the region.

 

For more information about how NHS England works with partners on national campaigns visit england.nhs.uk/campaign 

 

If something in your body doesn’t feel right, and you’re worried it could be cancer, contact your GP practice.

 

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