The Cancer Alliance are working with and through partners across SYB with a focus to “Nudge the Odds” towards better outcomes using interventions influenced by Behavioural Science. The purpose of the programme is to increase attendance at cancer screening appointments and improving early diagnosis outcomes in communities where their are notable inequalities in cancer outcomes. 

The Nudge the Odds programme  has been published  in the Tackling Inequalities in healthcare access, experience and outcomes guide as an example of good practice, click here

To view the impact of the application in behavioural science to improve outcomes click on the link here or read the case studies:

Lung Cancer Screening

Learning Disabilities Annual Health Checks

Cancer Screening

Cancer Pathways Recovery

You can learn more and find the useful resources that you can use in your setting whether that is in a VSCSE, Primary Care or Hospital setting.

If you have any questions about the Nudge The Odds programme, please email: sybndcancer.alliance@nhs.net

Increasing Cancer Screening Uptake resources page Click here 

Improving Early Cancer Diagnosis resources page Click here

Communication resources, Bite Size Videos and Newsletters page Click here