Here you will find some of the nudge intervention resources and communication tools available which have been used in the programme along with each edition of the Nudge The Odds newsletter and the behavioural science bitesize videos developed by Caja.

The Introduction to Behavioural Science Workbook provides further details to enhance your understanding of Behavioural Science, explore systems of thinking in greater detail and review interventions based on behavioural insight.

Nudge The Odds Newsletter

The Nudge The Odds newsletter is a monthly update on the behavioural science programme, with features on each Place as the work progresses. See a link to each edition below.

Nudge The Odds Newsletters


In September 2021  update, you can see a progress report of the programme. You will learn about phase one developments in Darnall for cervical screening drop in sessions and learn how Sheffield is progressing as the first place to go live for phase two working with key partnerships including Weston Park Cancer Charity, Manor and Castle Development Trust, and Age UK.

The October 2021 newsletter details the Nudge the Odds community trial in the Dearne food bank is now up and running. Also we celebrate the news that the programme has been shortlisted for an HSJ award and we hear from the Age UK Sheffield Enhanced Independent Living Coordinator on how he has applied the nudge interventions and encouraged a client to access health services and has now been dignosed with an early stage prostate cancer.

The November 2021 newsletter showcases the great work in Doncaster Hospital Cancer Services teams who have been applying the nudge interventions to encourage individuals that have been referred by their doctor to attend hospital appointments.

The January 2022 newsletter shared the success of the Cervical cancer Prevention week and how the Behavioural Science Nudge the Odds Cervical Screening interventions helped a practice in Sheffield increase Cervical Cancer screening and a great video they produced with the practice team using the nudge messages 

The February 2022 newsletter highlights the local media attention to raise awareness of World Cancer Day on the 4th February and the importance of coming forward with worrying signs and symptoms or attendance at routine cancer screening appointments in a bid to diagnose people as early as possible to not only give the best chance of survival but to also live long healthy lives.  The edition launched the SYBICS Behavioural Science Academy for individuals that want to make a difference to improve health care outcomes for the populations of SYB. 

The March newsletter celebrates the month of Cervical Screening Awareness campaign with the Public Health team at Barnsley launching #BeThatFriend and encourage friends and family to atted screening. The edition also highlighted the nudge interventions and resources available to encourage attendnace in cervical screening appointments.

Cervical Screening Nudge Intervention Resources & Communication Assets 

The following assets have been created working with the community and with practices. These resources and assets have been used digitally and physically in the practice and community to help target certain demographics. Many of these assets have been adapted into other files such as videos, gifs, and printed flyers.

Communication Assets Examples: Phase Two

The following assets have been created working with the community and with practices. These assets have been used digitally and physically in the community. These assets have been created to be location specific ensuring relevance to the local demographic.

Barnsley Communication Assets

Behavioural Science Bitesize Sessions

What is Behavioural Science?
In this bitesize session Angela Murray from Caja talks through the definition of behavioural science, why we use it and examples of how and where it is used everyday.

Value Modes
In this bitesize session, Angela Murray from Caja talks through value modes, explaining the history of the concept and how and why we use value modes to help target certain demographics and populations.

Cognitive Bias 
In this bitesize session, Juliet Quinn from Caja, talks through cognitive bias, talking through a range of cognitive bias' explaining what they are.